Ok, so now that you understand the beginning of generating your own MLM Leads, I’m going to pick up where I left off on MLM Leads Generation Part 1.
And so today I’m going to share with you everything you need to know bout a front-end retail product… Including: 1) What it is 2)Why it’s important 3)How to find one
A front-end product is simply a generic retail item that is something your target market could use. I know this can be confusing, since some of you out there are probably thinking “I already have retail products through my MLM”.
Well that’s true, but this product is going to serve a completely different purpose for you. Let’s assume you already understand that your real target market (the people who are most likely to buy your products/join your downline) is other Network Marketers.
I know, sounds wrong, but join my free training and I’ll explain everything… This post is just about generating your own MLM Leads, so let’s stay on course.
So to better understand the value of a front-end product, and the role it’s going to fill in your MLM Leads generation, you need to understand 2 key points of Human Psychology (I teach other key points of human psychology in my free training… And trust me, they’ll change the way you view building your business)
So let’s jump into it.
Key Point 1: Most people are lazy. They want better, faster, and cheaper.
Any time you are able to pre-package or manufacture an end result for someone, you’re probably going to sell a ton of that product or service.
Think about diet pills… You don’t have to change anything about your habits and can eat anything you want… but still lose weight.
And why do you think lead generation companies are around? If you’ve been through my free training, you see how easy it is to generate your own leads…yet most people don’t want to learn. They’d rather pay a lead company to do it for them — even though they end up spending tons of money for terrible quality leads
Key Point 2: Most people would rather learn HOW to do something than actually do it.
People often prefer to purchase the hope of a result, instead of actually working for it.
Think about your business for a minute.
How many distributors did you have that got started with their business, but never did anything with it?
Most, right?
These are facts that will probably never change, so use them to your advantage!
Instead of asking for your prospect to pay $100-$3000 to become a distributor, why not market and promote a front-end retail product for $29 that basically allows them to take a test-drive?
By front-end product, I mean a simple course or training guide that teaches them how to build a successful business. And by the end of that course, they’re so sold on your opportunity that they call you up ready to get started.
You see, the sole goal of your front-end product is to help you recoup the costs of advertising that I taught you about in MLM Lead Generation Part 1.
Because you need to face an ugly reality — no matter how good you think you are recruiting your MLM leads into your downline, only 1% to 3% of them will EVER join your downline. And that’s a fact.
So that means that without a front-end product, you’re leaving 97 – 99% of potential income on the table. And that’s why most network marketers spend themselves out of business before they ever get results…
But a good front-end retail product changes that whole game. Because now, you’re giving your MLM Leads exactly what they want — help building their business. And as you do so, you’ll naturally be the one they come back to for more help… and guess what? That means they see you as the leader.
And on top of that, you’ll be making money in the process. That’s right, you’ll literally be paid to prospect.
As of right now, I’m willing to bet that you’re only making money when you sponsor a new rep, so unless you have mastered that process, the learning curve is going to cost you dearly… if you can even afford it.
The bottom line is you need to make money during your daily prospecting whether your MLM Leads join your downline or not, and the key to doing that is to market an inexpensive RETAIL product!
It’s much, much faster to make $500 in retail sales than it is to build a $500 residual check!
The quick sales from your retail product are what is going to pay for you to get even MORE leads and run more ads and continue to grow your business. So that you can stay in business long enough to build that large downline you need in order to bring you a massive 6 or 7 figure residual income!
Look out for MLM Leads Generation Part 3 coming very soon… Because I’m going to share with you the BIGGEST effect this system will have on your business! (It’s pretty cool)
To Your Success,
Josh
