Network Marketing Leads Suck

So to start, Here’s Why Network marketing leads suck.

It seems like all you do is fork over your hard earned cash, only to end up talking to some network marketing lead named “Bubba” who’s only interested in a J-O-B.

Or, maybe you get a solid lead that seems willing to listen to your company’s “plan”, so you set up a meeting.

You arrive 10 minutes early to your local Starbucks, thinking you’re about to sponsor a new distributor and get your business off the ground, but then 1 of 3 things happen:

1. Your prospect never shows up
2. They show up, you take them through “the plan” for your opportunity, but they then hit you with an avalanche of objections or flat out say they’re not interested.
3. They join on the spot, but then disappear within a month or two without ever producing for your downline

It’s frustrating, isn’t it?

I mean, you just KNOW that your opportunity has solid products, a great compensation plan, and even solid growth to show how well it’s doing – yet you just can’t seem to get a single network marketing lead give a crap.

Well the truth is your struggle has nothing to do with your opportunity, or even your network marketing leads.

It has everything to do with you.

Many of my coaching clients get offended when I tell them this fact, until they really think about the interaction that’s occurring between them and their leads.

Think about this for a second:

Why did you join your opportunity?

Is it because you’ve been waiting all your life to be a network marketing distributor?

Is it because you TRULY love your company’s products so much that you feel it’s your obligation to share them with every network marketing lead you can find?

Is it because you want to make money?

Now really think about that for a second. Because the answer to this question holds THE KEY to ending the constant sponsoring battle between you and your network marketing leads.

To start, I think it’s safe to disregard the fact that you’ve been waiting all of your life to become a network marketing distributor. I doubt that’s the case, because I still remember show and tell in the 1st grade and I can’t remember anybody standing up and talking about how they can’t wait to become a network marketer.

A fireman, police officer, or businessman perhaps – but I simply can’t recall any 6 year old talking about their aspirations to be a network marketer.

So what about products? I think for many of you, you quickly claim it’s the reason you joined your opportunity. Because almost every unsuccessful network marketer I talk to can’t shut up about how their newly discovered wild berry from India (or some other exotic place) is going to take the health industry by storm and cure everything from arthritis to cancer…

Right.

…and I suppose that’s why it’s been left up to you to spread the word.

Look, I don’t blame you for thinking your company’s products are the reason you joined your business. I mean after all, that’s what this industry is all about – sharing great products that can help enrich the lives of those around you.

…or is it.

Judging by how many distributors fail at sponsoring their network marketing leads into their downline, I’d have to say maybe not.

Now before I go any further, let me get something clear. Your failure is not your fault.

You were set up to fail from the moment you were first introduced to network marketing. This entire industry is built on the idea of sharing products with other people, and collecting a commission for your efforts. Which I admit, sounds pretty simple.

But unfortunately, it’s not. Because in reality, you aren’t sharing your products with your network marketing leads.

You’re selling your products.

Yep, I said it. YOU’RE IN SALES…the 5-letter word that’s avoided by network marketers as much as Kanye West by Taylor Swift.

Now I’ll save my rant on “why everyone on this planet is in sales every day of their lives” for a later post, so I can stay on topic… because here’s the bottom line that you need to understand.

Yes, sharing IS an incredibly powerful marketing technique. Think about how Facebook came about, or how the YouTube video “David After Dentist” has hit 54 million views at the time I’m writing this.

There’s no doubting the fact that sharing is the reason behind BOTH of their phenomenal successes.

So what’s the difference? How does sharing propel a drugged-up 7 year old into stardom, while it can’t seem to turn a single network marketing lead into a hard working member of your downline?

Well the answer is so simple, that I missed it when I first started in this industry too.

So drum roll please, because here it comes – -

Compensation.

The moment you have something to gain by sharing a product or service, is the moment it becomes selling.  And, coincidentally, it’s the moment you start getting rejected by your network marketing leads, your friends, and even your family.

Here’s what I mean.

Let’s say I shared a new gas additive I found with you, and told you all about how it made my car get an extra 10mpg. I shared that I absolutely LOVE how it makes my car run, and how my mechanic said he’s never seen anything so effective before. In fact, I even told you what store you could purchase it from.

Would you be inclined to give it a try?

Probably. I know I would if someone I trusted gave me such a glowing review.

Now what about if I told you that the only way you could get this gas additive was directly from me, and I would make a 30% profit off it.

Would you still like to order some?

I doubt it. In fact, I guarantee that you’d instantly start to discount my story. Because the moment you realize I have something to gain from your use of a product, is the moment my opinion no longer holds value in your eyes.

Do you see where I’m going with this?

The exact same thing holds true when it comes to the interaction between you and your network marketing leads.

Once they realize that you have something to gain from their purchase of the product is the moment you aren’t sharing with them – you’re selling them.

So if your network marketing leads reject you, or if your friends and family avoid you, now you know why.

You’re trying to share with them, when in reality, you’re selling them. And that just makes the whole situation weird and awkward.

So what do you do?

After all, you still want to make money.

Ah oh – did I just say make money??

Could that be the reason I’m in network marketing??

You’re damn right it is.

And it’s the reason you are too.

…and shockingly enough, it’s THE SOLUTION to getting your network marketing leads to join you.

Because here’s a shocker for you – your network marketing leads are no different than you are!

They may grow to like your company’s products, but at the end of the day they’ll be willing to become a business builder and not just a consumer for one reason and one reason only:

To make money.

…which means, if that’s the reason your network marketing leads would want to join your downline, doesn’t it make sense to sell THAT instead of your company’s products?

In other words, simply cut to the chase: show your network marketing leads how they can make money by joining YOU, since after all that’s the ONLY reason they’ll ever really be interested.

How do you do that?

You follow what I call The MLM Formula. Once you do, you’ll stop all of the silly sharing nonsense that will never bring you any results. And you’ll instead have a limitless supply of interested, targeted network marketing leads chasing YOU, and begging to join your downline – all without any hemming and hawing or any objections.

To recruiting your network marketing leads like a pro,

Josh Cope

P.S. Leave a comment below and share your thoughts or questions! I love to hear from you!