Free MLM Leads Basics: Make Your Opt-ins SORE!

Do you ever feel like each time you open your email you’re bombarded with another “secret”, “widget”, “insider tip”, or “whachamacallit” from some so-called guru who claims it’s “the missing link” to your success?

It’s bullshit. And it’s frustrating.

In fact, these “secrets”, “widgets”, and everything else cause more failure than they ever create.

Why?

Because they distract you from your CORE marketing strategies by promising you results that are all too often way too good to be true. And when the dust settles, you’ve wasted hundreds of dollars of your hard earned cash and wasted hours upon hours of your most precious resource – your time.

So in today’s post I’m going to cover the FOUNDATION of how to get free MLM leads.

The Capture Page

Learning how to build winning capture pages is the very foundation of your core strategy to generate free MLM leads.

In fact, without a winning capture page, nothing else matters. You could have 48,000 Twitter followers and 9,000 Facebook friends, but without a capture page you lack an efficient method of turning those prospects into leads for your MLM business.

Now a capture pages exists for the sole purpose of converting visitors into leads. One of the biggest mistakes I see newbie marketers make is putting WAY too much information into their capture pages.

Anything that may be distracting to your visitor should be avoided at all costs. That means no lengthy “about me” section, no long-winded explanations, and absolutely NO links for your visitors to click on.

You want your visitors to face a choice: leave their contact information (opt-in) and get to the other side, or exit the page and lose it forever. It’s this type of choice that feeds on your visitor’s fear of loss, and when you couple that with the elements I’m going to teach you right here in this post, you’ve got the recipe for endless free MLM leads!

So let’s get started…

Element 1: Your Target Market

Before you ever start to write out what your capture page should say, first decide who you are trying to target. As you learned in my free boot camp series, a descent message to the perfect audience will perform better than an awesome message to the wrong audience. So make sure you have an idea of who exactly your page is targeting. You can then quickly formulate the words on your page to best sell your bribe to that particular audience.

For example, let’s say the bribe I’m offering is a free video training series about how to be successful in network marketing. If I just created a general capture page to send my visitors to that talked generically about the free videos, I would likely never get that great of a response.

Instead, I would start by separating my visitors into different groups based on exactly what they were looking for. Some of my visitors may be interested in generating free MLM leads, others may be interested in learning how to talk to their prospects on the phone, and so on. My free videos can help with all of these issues. But I would still create a different capture page for each group of people that would talk about how my free information will help them with their specific need.

In fact, with that in mind think of how different your headline would be for each page, even though each page is selling the same thing (free videos).
If someone was interesting in generating free MLM leads, my headline may say:

“FREE Videos Reveal How To Generate A Tidal Wave Of Free MLM Leads And Explode Your Bank Account With Cash At The Exact Same Time”

If my page was targeting someone who was interested in learning how to position themselves with their prospects for better results, my headline may say:

“MLM Sponsoring Pro Reveals His Method For Sponsoring New Distributors As Quickly And Easily As Checking Your Email… All Without Facing Any Rejection!”

Notice how different my headlines are (even though they’re selling the same thing), and how each headline is specific to what each audience really wants.

Element 2: The Bribe

Your entire capture page is designed to offer your visitors something of value in return for their contact information. Some examples could be a “Free Report”, a “Boot Camp” series, or even a “Newslettter”.  So in other words, your prospects are trading their contact information in exchange for your free information.
Now the key to a successful capture page is to formulate your bribe in such a way that your prospects can’t help themselves but opt-in. The more valuable your bribe, the better response you’ll receive.

I’ve seen network marketers come up with a bribe that just plain sucks… which means the response they receive from their visitors sucks too.

So take some time to come up with what you want to offer as your bribe. Make sure that it is packed with great value, and delivers 10x what your MLM leads expect. I can’t stress that enough: OVER DELIVER and your MLM leads will turn into raving fans of you and your business.

Element 3: Keep them blind

I alluded to this just a second ago, but your capture page exists for the sole purpose of getting your visitors to leave their contact information. Therefore, anything that takes them away from this goal should be avoided. That includes hyperlinks.

Think about this example.

Let’s say that your visitor is reading your capture page and then clicks on a link that takes them to your about me page. You’ve now taken them completely off topic. And in order for you to still convert them into an MLM lead, you have to somehow get them back to your capture page and back reading your copywriting. Otherwise, they’re gone forever.

But obviously this can all be avoided by simply keeping them blind – meaning, don’t include links that they can follow. The only way for them to leave your capture page is by submitting their information in the form, or hitting their browser’s “back” button. That’s it.

Element 4: Sell the benefits

Another common mistake I see people make in their MLM lead generation is not selling the benefits to their visitors. As I explain in my bootcamp training, “If you want to sell brooms, you sell information about clean floors.”

You see, nobody who bought a broom actually wanted a broom. They wanted clean floors! Therefore, if you want to sell brooms, you should advertise information about how clean someone’s floor will be when they use the broom!

Your visitors are no different. They don’t care about the features of what you’re offering. They care about how it benefits them. So sell them the benefits!
As an example, if your bribe is a free MLM Lead generation report, here’s the difference between listing a feature or giving your visitor a benefit:

Feature: Free MLM Lead Generation Report!

Benefit: Effortlessly Generate Endless Free MLM Leads So You Can Quickly Explode Your Downline!

Do you see the difference?

If you’re having trouble turning your features into benefits, a great trick is to read your feature and think “what’s in it for me?” or “why should I care?”. Your benefit should answer that question.

Look back at my example. My feature was “Free MLM Lead Generation Report!”.

That’s great, but why should I care? What’s in it for me?

My benefit, “Effortlessly generate endless free MLM leads so you can quickly explode your downline” answers that question.

So with all of these elements in mind, it’s time for you to get busy creating your own capture pages so you can start generating endless free MLM leads. And if you’re someone who is considering buying into some new marketing technique, or forking over your cash to learn the “insider secret” some Guru is peddling… well… consider yourself saved. Because I just gave you the BEST secret of the top internet network marketers. And if you need more help, I wrote more on this topic here. Just whatever you do, make sure you take the time to build a solid marketing funnel before you get side tracked! It’s the ONLY proven thing you can do, and it’s the ONLY way to truly succeed in this industry.

Until Next Time,

Josh Cope